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The Noble Precious Metal
ETF Securities – The Noble Precious Metal. Once known as “white gold,” platinum is one of the rarest precious metals in the world. Platinum is imbued with unique properties that make it highly sought-after for use in jewelry, industrial applications, and as an investment. Because it’s extremely resistant to tarnishing and corrosion, it’s referred to as a “noble” metal. To better familiarize you and your clients with the metal that Italian physician Julius Scaliger called “platina” (little silver), here are a few salient facts about platinum.
Supply & demand
According to the World Platinum Investment Council, the platinum market is likely to be in a deficit from 2016 to 2021, a shortage that equates to 250,000 ounces per year. It is predicted that this imbalance should help drive higher metal prices over this period. The remainder of platinum’s annual supply comes from jewelry scrap, which increases during economic downturns, and auto catalyst scrap, which peaks during rising economic activity and broader commodity price increases.
The majority of platinum’s demand comes from four sectors
37-42% Automotive
Auto catalysts, spark plugs, and O2 sensors for both diesel and electric cars
31-38% Jewelry
China accounts for +65% of platinum’s jewelry market, demand from India has risen +10x in the past 7 years, in the U.S., platinum is the #1 choice for engagement rings.
18-24% Industrial
Liquid crystal displays, optical and ophthalmic devices, servers supporting cloud storage, pacemakers, surgical instruments.
2-11% Investment
Platinum-backed ETFs are a growing source of investment for individuals and institutions
Did you know ?
- ALL THE PLATINUM EVER PRODUCED WOULD ONLY COVER YOUR ANKLES IN ONE OLYMPIC-SIZED POOL
- SOUTH AFRICA IS THE WORLD’S LARGEST PLATINUM PRODUCER, ACCOUNTING FOR SOME 70% OF GLOBAL SUPPLY, ANNUALLY
- PLATINUM IS VERY MALLEABLE, MEANING IT CAN BE POUNDED INTO A SHEET WHICH IS AS THIN AS 100 ATOMS
Portfolio considerations
Platinum is a risk management tool since it is a diversifier of equity exposure and equity risk. It is also a capital appreciation tool. It’s highly tied to the economic cycle, supportive fundamentals, and tight market structure giving it upside potential as an investment. For perspective, the price of platinum has risen almost 400% since 1975.
Key drivers for platinum
GLOBAL CONSUMER – over 40% of annual demand has stemmed from consumer sectors10
ECONOMIC CYCLE – overall global economy drives platinum demand as most of its uses are tied to industrial production
SOUTH AFRICAN RAND – with the majority of supply coming from South Africa, platinum has a high correlation to the country’s currency, the South African Rand
Our product
ETFS Physical Platinum Shares (PPLT)
PPLT is the only platinum exchange traded fund (ETF) wrapper in the United States. PPLT provides cost effective, convenient access to platinum in the form of physically-backed bars held in a secured vault in London, which is inspected twice a year (including once at random). A bar list is posted daily on:
etfsecurities.com
DISCLOSURE
The ETFS Platinum Trust is not an investment company registered under the Investment Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Platinum Trust are not subject to the same regulatory requirements as mutual funds. These investments are not suitable for all investors. Trusts focusing on a single commodity generally experience greater volatility. There are special risks associated with short selling and margin investing. Please ask your financial advisor for more information about these risks.
The value of the Shares relates directly to the value of the platinum held by the Trust and fluctuations in the price of platinum could materially adversely affect an investment in the Shares. Several factors may affect the price of platinum including: (1) A change in economic conditions, such as a recession, can adversely affect the price of platinum. Platinum is used in a wide range of industrial applications, and an economic downturn could have a negative impact on its demand and, consequently, its price and the price of the Shares; (2) Investors’ expectations with respect to the rate of inflation; (3) Currency exchange rates; (4) Interest rates; (5) Investment and trading activities of hedge funds and commodity funds; and (6) Global or regional political, economic or financial events and situations. Should there be an increase in the level of hedge activity of platinum producing companies, it could cause a decline in world platinum price, adversely affecting the price of the Shares.
Commodities and futures generally are volatile and are not suitable for all investors
Commodities and futures generally are volatile and are not suitable for all investors. Shares in the Trust are not FDIC insured and may lose value and have no bank guarantee.
Investors buy and sell shares on a secondary market (i.e., not directly from trust). Only market makers or “authorized participants” may trade directly with the fund, typically in blocks of 50k to 100k shares. The Fund’s net asset value per share (NAV) is calculated by dividing the value of the Fund’s total assets less total liabilities by the number of shares outstanding. Market Price returns are based on the bid/ask spread at 4 p.m. ET and do not represent the returns an investor would receive if shares were traded at other times.
Carefully consider the fund’s investment objectives, risk factors, and fees and expenses before investing. For further discussion of the risks associated with an investment in the funds please read the prospectus at www.etfsecurities.com/etfsdocs/USProspectus.aspx. Or visit the ETF Securities website: www.etfsecurities.com.
ALPS Distributors, Inc. is unaffiliated with J.P. Morgan Chase Bank, N.A. and The Bank of New York Mellon.
ETFS Platinum Trust shares are not guaranteed by J.P. Morgan Chase Bank, N.A. or anyone else: ETFS PlatinumTrust shares are direct, limited recourse obligations of the Trust alone and not obligations of any other person including J.P. Morgan Chase Bank, N.A., any member of the JPMorgan Chase Group or its affiliates. ALPS Distributors, Inc. is the marketing agent for ETFS Platinum Trust.
• Top Performer: Defence (+$7.87 billion)
• Emerging Themes: Cybersecurity (+$318 million), Uranium (+$253 million)
European thematic UCITS ETFs posted a dramatic resurgence in the first half of 2025, with net inflows of $8.73 billion year-to-date, according to ARK Invest Europe’s latest quarterly update detailing H1 2025 European thematic ETF flows.
The turnaround marks a decisive reversal from the muted flows of 2024 ($308 million net outflows for the whole of 2024), as investors rotate back into forward-looking, innovation-driven themes with clearer earnings visibility.
Defence remains the dominant thematic allocation, capturing $7.87 billion in combined net inflows between Global ($4.81 billion) and European ($3.05 billion) defence ETFs underscoring its evolution from a tactical trade to a structural portfolio allocation. Maintaining its position as the defining technological theme, AI ETFs saw $904 million in net inflows, with investor appetite fuelled by relentless innovation in large language models, robotics, and autonomous systems.
In the same period, Cybersecurity ETFs continued to rebuild momentum after significant outflows in 2024 ($311 million net outflows for H1 2024), drawing $318 million, reflecting growing investor conviction in cybersecurity as a structural necessity amid rising digital threats.
Clean Energy ETFs saw outflows of $307 million. As policy momentum stalls in key markets, investors are increasingly selective within the energy transition space. Capital is rotating toward subsectors with clearer economic moats, such as nuclear and grid infrastructure. Supporting this sentiment, Uranium ETFs rank fifth at $253 million, reflecting growing investor interest in the nuclear sector as a potential solution to global energy needs.
Healthcare Innovation ETFs recorded net outflows of $279 million. The drawdown reveals investor caution around legacy biotech firms with uncertain drug pipelines and reimbursement risks. Interest is shifting toward AI-driven healthcare platforms offering faster innovation cycles and more scalable business models.
Electric Vehicles and Battery Tech ETFs saw net outflows of $203 million as investor enthusiasm cools amid subsidy rollbacks and plateauing EV demand in major markets. Persistent concerns around battery raw materials and production bottlenecks have further weighed on the theme.
Rahul Bhushan says, “After a cautious 2024, it’s evident that investors are re-engaging with innovation themes that offer clearer earnings visibility and resilience in an increasingly complex macro landscape. We’re seeing investor conviction in megatrends with structural tailwinds, particularly defence, AI, and energy security. Thematics are no longer just tactical bets, they’re core strategic exposures.”
2025/2024 Comparative Study
Thematics are back
After a weak 2024, investor appetite for thematic risk has returned in force:
• H1 2025 total net inflows: +$8.74B
• That’s a sharp reversal from -$791M in H2 2024 and only +$483M in H1 2024
• The rotation is clear: capital is moving back into forward-looking themes with stronger earnings visibility.
Defence is now a structural trade
• Global and Europe Defence saw a combined $7.87B in inflows in H1 2025 and $1.59B in June alone.
• This continues a multi-quarter surge as geopolitical tensions, rising military budgets, and renewed industrial policy drive long-term allocations.
• Defence is no longer a tactical trade—it’s becoming a core exposure.
AI inflows normalise, but conviction remains
• Artificial Intelligence ETFs drew $904M in H1 2025, following $1.47B in H1 2024.
• Inflows may be slowing, but investor conviction is holding firm.
• With earnings delivery now catching up to narrative, AI remains a centrepiece of thematic portfolios.
Cybersecurity shows signs of stabilisation
After brutal outflows in 2024 (-$311M H1, -$260M H2), cybersecurity ETFs finally saw inflows:
• $318M in H1 2025, including $67M in June.
• This rebound suggests investors are once again prioritising digital resilience in an AI-driven world.
Infrastructure themes are quietly regaining traction
• Global and Europe Infrastructure ETFs pulled in $284M in H1 2025, following modest gains in H2 2024.
• Infrastructure is benefiting from government stimulus, defence modernisation, and the reshoring trade.
Uranium’s steady climb continues
• $253M in H1 2025, after $216M in H2 2024 and $67M in June alone.
• Indeed, the $67M in June alone nearly matches the $66M pulled in during the entirety of H1 2024.
• A rare clean energy theme that’s bucking the downtrend, reflecting growing recognition of nuclear as a pragmatic decarbonisation solution.
Clean Energy sentiment is so bad, it might be investable
• Outflows across all periods: -$307M (H1 2025), -$505M (H2 2024), -$409M (H1 2024)
• June 2025: A mere -$8M
• Sentiment is arguably as negative as it’s ever been—yet structural drivers remain in place. The setup for a contrarian rebound is building.
About ARK Invest Europe
ARK Invest International Ltd (”ARK Invest Europe”) is a specialist thematic ETF issuer offering investors access to a unique blend of active and index strategies focused on disruptive innovation and sustainability. Established following the acquisition of Rize ETF in September 2023 by ARK Investment Management LLC, ARK Invest Europe builds on over 40 years of expertise in identifying and investing in innovations that align financial performance with positive global impact.
Through its innovation pillar and the ”ARK” range of ETFs, ARK Invest focuses on companies leading and benefiting from transformative cross-sector innovations, including robotics, energy storage, multiomic sequencing, artificial intelligence, and blockchain technology. Meanwhile, its sustainability pillar, represented by the ”Rize by ARK Invest” range of ETFs, prioritises investment opportunities that reconcile growth with sustainability, advancing solutions that fuel prosperity while promoting environmental and social progress.
Headquartered in London, United Kingdom, ARK Invest Europe is dedicated to empowering investors with purposeful investment opportunities. For more information, please visit https://europe.ark-funds.com/
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